When you dive deeper and follow the specific order for communicating and implementing ideas, you are well on your way to crafting a lasting impact at your next event. We’re moving on to the big leagues — the highest-cost events of the year demand a return! In this part of the series, we’re diving into how to calculate event ROI, through steps 6-10 of the ROI Methodology®.
Read MoreNothing great comes without effort. Delivering this level of event personalization challenges us. It begins with planners dedicating more time in the pre-event planning stage, focusing on segmenting attendees, including their likes and dislikes, emotions and learning styles. As consumers, personalization is not new to us. We’ve come to expect no less. But the events industry has barely scratched the surface with this event trends opportunity.
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