Planning for and Proving Corporate Event ROI
Event budgets are continually listed as one of the top challenges businesses face in event planning. If executives don’t see that you’re meeting event goals, the meeting and events budgets can be slashed for future events or even eliminated. Enter Event ROI.
With the rise of virtual and hybrid events, planners must use their resources to create an event that breaks even and generates revenue.
Let’s stop the cycle of shrinking budgets and turn your event into a proven value-delivering machine.
From Corporate Event Budgets to Event ROI
Overwhelmed at setting objectives, determining appropriate measurements, and then calculating the return on investment of your event? Never mind planning the marketing strategy or choosing the right survey tools to communicate with your people who attended the event.
While measuring corporate event ROI can be intricate work — if it helps you bring in revenue, the work is worth it.
Measuring business event ROI will show your executives the long-term impact of what you do today. And you can partner with our team to effectively plan for success.
We simplify proving the value of your corporate events by reducing the process.
For most events, you are already measuring some data. From tracking and reconciling the event budget to sending out participant surveys, the “success” of planners is gauged by balanced finances and reviews on great food, fantastic entertainment, memorable activities, and engaging speakers.
Measuring the enjoyment of the event audience has its place, but when you go a step further to measure the actions the attendees take as a result of your event, you turn the tables and bring the true event ROI to the table.
Our steps for determining event ROI include —
1 | The Plan to Evaluate
Start with “why” to align the event with the business
Develop event goals, evaluation plans, and baseline data
2 | Collect Data During and After
Lead Generation
Customer Relationships
Reaction to the event
Learning that occurred
Application and implementation of the event content
3 | Analyze Data
Convert the data into monetary value
Calculate the costs of the meeting
Calculate the return on investment
Include intangible benefits
4 | Report and optimize results
Review event surveys and data
Reach conclusions and generate reports
Communicate results to key target groups
We deliver radical returns for your corporate meetings and events.
We are uniquely qualified to take you through this process because of our connections and experience. The IPE team are students of The ROI Institute, a firm that created the gold standard of evaluating successful return on investment.
Second, we speak business and event professionals' language because we held corporate marketing careers before transitioning to the event agency side. We know the stress of budgeting and managing finances, and demonstrating value with your programs.
