Trade Show Booth Management - Maximizing Your Return

Objectives Before Logistics For Radical Return

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If your company already participates in trade shows, congratulations! You are involved in one of the most valuable marketing programs available. Realizing the highest value possible takes a great deal of time and dedication. Careful research is required to select shows that best meet your company goals.

Decisions must be made on your show participation levels and the creation of an effective marketing strategy. Then comes exhibit property preparation, show services orders, logistics management, team training, travel, housing, shipping and meeting critical deadlines. With an already full plate, your marketing resources can be stretched to the breaking point. Overwhelmed, your attention is often directed at tasks that are urgent versus what should be the real focus, a strategic plan that shows measurable results that tie into your company goals.

We Help Strengthen Your Strategic Plan And Maximize Your Return

Exhibiting at trade shows is costly but, when strategically designed they prove they are worth the marketing investment. Our experience and ironclad methods give you outstanding results. We start with strategy. We understand your company goals and then design your trade show program to deliver toward those goals. Our trade show experts manage every step, never taking our eyes off the objectives, while efficiently managing every detail.

Trade show logistics companies are a dime a dozen, you need one that helps you reach your strategic goals. That’s what Iron Peacock Events excels at for our clients. But don’t take our word for it read what they have to say.

I want to sincerely thank you for organizing the best meeting in the history of Vela Diagnostics USA. Your tremendous effort, attention to detail, and ability to reformat slides at an incredible speed allowed us to have this greatly successful meeting. I totally appreciate all of your assistance in the booth and for helping to organize us during a very heavy flow of customer traffic in the booth. We could not have made this event successful without both of your involvement and organization. Thank you very much!
— Lou Welebob, President Vela

The Iron Peacock Method

Steps To Achieve Radical Return On Your Trade Show Exhibit Program

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  • Create an overview of your company goals and your Trade Show goals


  • Trade Show program goals are aligned with overall company goals

  • Trade Show program plan is created, and exhibit performance measurements determined

Event Design


  • Apply Strategic Event Design using defined goals and needs of each trade show audience


  • Method to prioritize content, event participation levels, and tactics

  • Audience engagement strategy created

  • Lead retrieval strategy set

Project Management


  • Build Trade Show tools: Budget, Timeline, Run of Show, Staff Show Summary, etc.

  • Manage Exhibit Logistics: Booth space application, staff housing and badge registration, show service deadlines (electric, Internet, rental, A/V, flooring), materials shipping, exhibit property transportation.

  • Manage marketing deadlines for sessions, speakers, ads, sponsorship’s

  • Create company and exhibit staff communications, trade show agenda, staff show summary document with agenda, booth schedule, hotel information, etc.

  • Manage communications for exhibit house vendor and other suppliers

  • Set up lead retrieval system

  • Identify and purchase promotional items and gifts


  • Expert financial management

  • Confidence details are managed with 24/7 access and transparency

  • Solid communications

  • Efficient management of deadlines to reduce costs



  • Create and conduct staff training session

  • On-site execution by our team

    • Booth install and all show services, staff badge pickup, daily clean, opening and closing of booth, booth dismantle/transport out, pack and ship all return materials.

    • Manage all sponsored functions on-site, off-site meetings and dinners


  • Exhibit staff engaged and challenged, with personal goals to support overall trade show goals

  • Sponsored functions, client dinners and meetings are managed and flawlessly executed

  • Your team can walk on and walk off with all on-site setup and dismantle tasks managed by us, allowing them to spend their time focused on your customers and prospects.

Radical Return!


  • Budget reconciled

  • Performance measurements completed/reported

  • Lead program tracked and integrated with your Customer Relationship Management (CRM) system


  • Revise to optimize - revitalize

  • Start, stop, keep plan for each trade show