Trade Show Booth Management - Maximizing Your Return
Objectives Before Logistics For Radical Return
If your company already participates in trade shows, congratulations! You are involved in one of the most valuable marketing programs available. Realizing the highest value possible takes a great deal of time and dedication. Careful research is required to select shows that best meet your company goals.
Decisions must be made on your show participation levels and the creation of an effective marketing strategy. Then comes exhibit property preparation, show services orders, logistics management, team training, travel, housing, shipping and meeting critical deadlines. With an already full plate, your marketing resources can be stretched to the breaking point. Overwhelmed, your attention is often directed at tasks that are urgent versus what should be the real focus, a strategic plan that shows measurable results that tie into your company goals.
We Help Strengthen Your Strategic Plan And Maximize Your Return
Exhibiting at trade shows is costly but, when strategically designed they prove they are worth the marketing investment. Our experience and ironclad methods give you outstanding results. We start with strategy. We understand your company goals and then design your trade show program to deliver toward those goals. Our trade show experts manage every step, never taking our eyes off the objectives, while efficiently managing every detail.
Trade show logistics companies are a dime a dozen, you need one that helps you reach your strategic goals. That’s what Iron Peacock Events excels at for our clients. But don’t take our word for it read what they have to say.
The Iron Peacock Method
Steps To Achieve Radical Return On Your Trade Show Exhibit Program
Create an overview of your company goals and your Trade Show goals
Trade Show program goals are aligned with overall company goals
Trade Show program plan is created, and exhibit performance measurements determined
Apply Strategic Event Design using defined goals and needs of each trade show audience
Method to prioritize content, event participation levels, and tactics
Audience engagement strategy created
Lead retrieval strategy set
Build Trade Show tools: Budget, Timeline, Run of Show, Staff Show Summary, etc.
Manage Exhibit Logistics: Booth space application, staff housing and badge registration, show service deadlines (electric, Internet, rental, A/V, flooring), materials shipping, exhibit property transportation.
Manage marketing deadlines for sessions, speakers, ads, sponsorship’s
Create company and exhibit staff communications, trade show agenda, staff show summary document with agenda, booth schedule, hotel information, etc.
Manage communications for exhibit house vendor and other suppliers
Set up lead retrieval system
Identify and purchase promotional items and gifts
Expert financial management
Confidence details are managed with 24/7 access and transparency
Efficient management of deadlines to reduce costs
Create and conduct staff training session
On-site execution by our team
Booth install and all show services, staff badge pickup, daily clean, opening and closing of booth, booth dismantle/transport out, pack and ship all return materials.
Manage all sponsored functions on-site, off-site meetings and dinners
Exhibit staff engaged and challenged, with personal goals to support overall trade show goals
Sponsored functions, client dinners and meetings are managed and flawlessly executed
Your team can walk on and walk off with all on-site setup and dismantle tasks managed by us, allowing them to spend their time focused on your customers and prospects.
Performance measurements completed/reported
Lead program tracked and integrated with your Customer Relationship Management (CRM) system
Revise to optimize - revitalize
Start, stop, keep plan for each trade show