Recently, some of our team attended a meeting on vaccine passports for events, and we heard one resounding thought. Yes, digital vaccine passports are coming. We were introduced to some good information about the issue but left with many questions. Buckle in, cause it may be a bumpy ride.
Read MoreAs I was heading to the airport to return home, a real-life example of how essential ROI planning truly is, stopped me in my tracks. The cost of an event, without understanding the true return on investment, appears only as an expense and not an investment. My hope is that my fellow meeting planners can change this mindset throughout the corporate events industry.
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