Over the next several months, we all will collectively hold our breath as we see the long-term effects of Covid on business in America. But one thing is sure — we must continue to invest in our businesses and our people to ensure growth in the coming quarters. And, by using the ROI Model, we can gain the benefits of corporate events with predictable outcomes.
Read MoreEvent planning can always provide a return on investment when you partner with planners and companies who have proven results from tried-and-true methods. Here are factors to consider for a successful post-event ROI analysis.
Read MoreJust three years ago, with all the trends in event customization, the best thing to track was still just heads versus seats! There is a paradigm shift that must happen in today’s meetings and events. We assess business needs, objects, performance, partnerships with stakeholders during the planning, and make the event perform for business impact with an ROI Formula.
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