“No one wants to calculate event ROI under duress,” said Jack Phillips, chairman of ROI Institute. “Doing it ahead of time – and without senior executives looking over your shoulder – is a much more desirable position. It will give you the freedom to see what you’re working with and how best to improve your events before top management steps in.”
Our Iron Peacock Events team finds itself physically present, in one location, only a few times a year. For two days this past week, our four IPE amigas were in Dallas/Fort Worth, and we squeezed every moment together to get the most out of it! Whether it was car karaoke, a team workout at Orange Theory Fitness, or a pool party and BBQ, we maximized our fun together! We also managed to put in some sweat equity with a client, kicking-off the first planning meeting for their 2020 event before completing a return-on-investment (ROI) workshop.
When you look at the myriad of corporate event planning professionals, you will see good websites, ways to assess needs and outcomes, and teams of people ready to serve you and your company. In order to source the best fit for you and your company, consider the following keys to successfully find the right event planning partner.
As I was heading to the airport to return home, a real-life example of how essential ROI planning truly is, stopped me in my tracks. The cost of an event, without understanding the true return on investment, appears only as an expense and not an investment. My hope is that my fellow meeting planners can change this mindset throughout the corporate events industry.
Just like a builder would only ever begin working once he had a blueprint, you should only begin navigating the construction phase of the meeting or event once you have a solid and strategic event design in hand. Every participant should leave your event with a unique experience, improving their life and inspiring them to act. In turn, your company will have proven, measured, and reported value, delivered by an engaging corporate event.
Nothing great comes without effort. Delivering this level of event personalization challenges us. It begins with planners dedicating more time in the pre-event planning stage, focusing on segmenting attendees, including their likes and dislikes, emotions and learning styles. As consumers, personalization is not new to us. We’ve come to expect no less. But the events industry has barely scratched the surface with this opportunity.
Corporate event professionals can combat the global issue of human trafficking. Friends, coworkers, and business partners, please continue to research the issues facing the faceless many and work together for this cause. Together, we can create more challenges for those who do evil and speak freedom for those who have no voice. If you’ve been touched by human trafficking, know that we are with you, listening for those hurting people and looking to give them hope.